Where is the sinking environmental business heading?

In the past two years, the focus of the environmental protection field has become less and less about policies, and the attention of many enterprises has changed from the outside to the inside, and the evolution of the environmental protection industry in the commercial nature has officially begun. In the past two years, the focus of the environmental protection field has become less and less about policy, and the attention of many enterprises has changed from the outside to the inside, and the evolution of the environmental protection industry in the nature of business has officially begun. What is the dilemma of the midfield in the environmental protection industry? Where is the direction of thinking about breaking the game? After so many years of industry development, why do we need to rethink the business model? The article will focus on these topics, hoping to bring useful references for environmental protection companies seeking a breakthrough in the midfield.

1. The three status quo enterprises in the environmental protection industry return to the background of business thinking

The environmental protection industry is a very primitive and desolate field in business, which has led to the disorderly outbreak in the first half and the disorientation in the midfield after the dividends of the times. In the research and observation of Qingshan Research Institute, it can be seen that the environmental protection industry has three major status quo in the middle field: first, the environmental protection industry is in the transition stage of order formation; Second, the environmental protection industry is in the critical stage of quality brand building; Third, the environmental protection industry is in the stage of change in the era of stock. Regardless of the response strategy, a strategic focus on the business model will be necessary. After the ups and downs of the first half, the industry has formed a biggest consensus: the further development of environmental protection enterprises must shift from business thinking to business thinking, from disorderly and extensive to the establishment of a model.

2. The difference between business thinking and business model ranges from dividend competition to business war

Why do you want to talk about the business model first? The main reason lies in the standardization of operations, and the further development of environmental protection enterprises is only possible in a suitable and clear business model. The difference between business thinking and business is: business thinking is more short-term, and business thinking is more long-term; Business thinking is more single, business thinking is more multi-dimensional; Business thinking chases hot spots, business thinking cycle; Business thinking is limited to tactics, and business thinking is better than strategy. The survey found that the few companies that established a stable development model in the first half were basically the first and largest to change to commercialization. The core difference between enterprises above designated size and small enterprises in general lies in business thinking and business model. If the first half of the environmental industry is a battle for dividends, then the middle of the game will be a war about business.

3. The underlying laws behind the different classifications of the four major business models in the environmental protection industry

What are the business models for the environmental protection industry? What are the characteristics of each? In fact, the business model of the environmental protection industry is not complicated, and several common models and their respective characteristics are as follows: First, the investment, construction and operation mode adopted by the platform company, which is the main mode of the head enterprise, is mainly faced with the municipal public projects of government customers, and is not the field faced by most enterprises. The second is the EPC model adopted by the engineering company, which is the mainstream model of the engineering era in the first half of environmental protection, and is the model widely adopted by large, medium and small companies in the industry, which is essentially determined by the engineering attributes of environmental protection projects. The third is the product delivery model adopted by the product-based company, in the huge application scenarios of the environmental protection industry, the demand for equipment, materials, pharmaceuticals and other products is huge, and the supply and demand docking is completed in the form of product delivery, and it is continuously needed in the operation process, which is the most common and simple model in the environmental protection industry. Fourth, the consulting service model adopted by the consulting company, which is mainly adopted by the design institute and the environmental assessment company, is a professional knowledge-intensive field and has formed a high degree of standardization.

4. The choice of business model should be focused on the first and appropriate second

Regarding the choice of the midfield business model of environmental protection enterprises, one is to focus, the other is to be appropriate, and an unbreakable business law is that the simpler and clearer the model, the longer the enterprise will live. The business model of environmental protection enterprises may belong to one of them, or a combination of the above, but regardless of the head enterprise or small and medium-sized enterprises, the real development of the enterprise, its core business or the foundation of life must be one of them. In the first half of the environmental protection industry, the relative abundance of opportunities and the disorder of order make enterprises dazzled and unable to focus, and everything is the main reason for the lack of follow-up of some enterprises. The ambiguity of the business model means that the strategic direction is vacillating, which will increasingly be a taboo for the future development of enterprises.